Digital Payment Adoption in Crowdfunding Platforms: Systematic Literature Review

  • Gilar Wahibul Azhar Universitas Logistik dan Bisnis Internasional
  • Rolly Maulana Awangga Universitas Logistik dan Bisnis Internasional
Keywords: Digital Payment Adoption, Crowdfunding Platforms, Cryptocurrency, QR Payment, Technology Acceptance Model, Fintech, User Behavior, Systematic Literature Review

Abstract

Digital payment adoption on crowdfunding platforms has emerged as a significant research area in the field of financial technology. This study presents a systematic literature review of 40 peer-reviewed articles published between 2020 and 2025, using the PRISMA 2020 framework to analyze digital payment adoption patterns in crowdfunding platforms. Three main research questions are addressed: (1) factors influencing user preferences between traditional digital payments and cryptocurrency, (2) mechanisms by which payment technologies enhance platform security and trust, and (3) the most effective research methodologies for analyzing digital payment adoption. From an initial pool of 847 articles across four major databases (Scopus, Web of Science, IEEE Xplore, and ScienceDirect), 40 studies met the inclusion criteria. The analysis reveals that trust is the dominant factor (80%), followed by ease of use (70%), and social influence (55%). The Technology Acceptance Model (TAM) is the most commonly used theoretical framework (47.5%), with Structural Equation Modeling as the primary analytical method (32.5%), and surveys employed in 65% of the studies. QR-based mobile payments show the highest adoption rates (78%) due to perceived ease of use and the influence of the COVID-19 pandemic. Cryptocurrency adoption varies by demographics, with Millennials and Generation Z demonstrating 40% higher acceptance compared to older generations. Blockchain-based payment systems significantly improve transaction security (up to 85%) through smart contracts and decentralized architecture, yet face barriers related to technical complexity and regulatory uncertainty. These findings offer practical implications for platform developers, policymakers, and fintech stakeholders, including trust-centered design, user-friendly blockchain integration, and digital financial literacy programs. Future research should adopt standardized methodologies and longitudinal approaches to better understand long-term adoption dynamics.

References

V. Rattanawiboonsom and N. Khan, “Blockchain Technology in Mobile Payments: A Systematic Review of Security Enhancements in Mobile Commerce,” International Journal of Interactive Mobile Technologies , vol. 18, no. 21, pp. 134–148, Nov. 2024, doi: 10.3991/ijim.v18i21.52099.

V. Hassija, V. Chamola, and S. Zeadally, “BitFund: A blockchain-based crowd funding platform for future smart and connected nation,” Sustain Cities Soc, vol. 60, Sep. 2020, doi: 10.1016/j.scs.2020.102145.

N. Nim, Y. Jeong, J. Felix Martinez, and L. Smith, “Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments,” Journal of Retailing, 2025, doi: 10.1016/j.jretai.2025.03.001.

M. A. Cunha-e-Sá et al., “Willingness to Pay for Nature Protection: Crowdfunding as a Payment Mechanism,” Environ Resour Econ (Dordr), vol. 88, no. 2, pp. 367–396, Feb. 2025, doi: 10.1007/s10640-024-00933-3.

Y. M. Li, C. Y. Hsieh, and W. Z. Zeng, “A social discovery mechanism for endorsing investors in equity crowdfunding,” Decis Support Syst, vol. 176, Jan. 2024, doi: 10.1016/j.dss.2023.114049.

Y. Xu et al., “A decentralized trust management mechanism for crowdfunding,” Inf Sci (N Y), vol. 638, Aug. 2023, doi: 10.1016/j.ins.2023.118969.

M. Abdeldayem and S. Aldulaimi, “Developing an Islamic crowdfunding model: a new innovative mechanism to finance SMEs in the Middle East,” International Journal of Organizational Analysis, vol. 31, no. 6, pp. 2623–2644, Nov. 2023, doi: 10.1108/IJOA-02-2022-3159.

M. I. Hamzah, “Fear of COVID-19 disease and QR-based mobile payment adoption: a protection motivation perspective,” Journal of Financial Services Marketing, vol. 29, no. 3, pp. 946–963, Sep. 2024, doi: 10.1057/s41264-023-00246-4.

P. Nandru, S. K. Senthil, and M. Chendragiri, “Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy,” Journal of Science and Technology Policy Management, vol. 15, no. 6, pp. 1709–1733, Nov. 2024, doi: 10.1108/JSTPM-03-2023-0035.

Y. Jiang, H. Ahmad, A. H. Butt, M. N. Shafique, and S. Muhammad, “QR digital payment system adoption by retailers: The moderating role of COVID-19 knowledge,” Information Resources Management Journal, vol. 34, no. 3, pp. 41–63, Jul. 2021, doi: 10.4018/IRMJ.2021070103.

V. Pandey and G. S. Kushwaha, “From risk minimisation to trust building: an empirical study on blockchain technology in digital payment system,” Journal of Modelling in Management, vol. 20, no. 4, pp. 1351–1376, Apr. 2025, doi: 10.1108/JM2-03-2024-0080.

M. M. Islam, M. K. Islam, M. Shahjalal, M. Z. Chowdhury, and Y. M. Jang, “A Low-Cost Cross-Border Payment System Based on Auditable Cryptocurrency With Consortium Blockchain: Joint Digital Currency,” IEEE Trans Serv Comput, vol. 16, no. 3, pp. 1616–1629, May 2023, doi: 10.1109/TSC.2022.3207224.

H. Hamledari and M. Fischer, “Construction payment automation using blockchain-enabled smart contracts and robotic reality capture technologies,” Autom Constr, vol. 132, Dec. 2021, doi: 10.1016/j.autcon.2021.103926.

L. Isiaku, A. S. Muhammad, and D. Oluwajana, “Cryptocurrency’s emergence in North Cyprus: a mixed-methods exploration of attitudes and usage trends of an emerging payment method,” Bottom Line, vol. 37, no. 4, pp. 403–433, Oct. 2024, doi: 10.1108/BL-02-2023-0043.

A. Budree and T. N. Nyathi, “Can Cryptocurrency Be a Payment Method in a Developing Economy? The Case of Bitcoin in South Africa,” Journal of Electronic Commerce in Organizations, vol. 21, no. 1, 2023, doi: 10.4018/JECO.320223.

J. Moon, M. Erdem, O. Ozdemir, H. (Lina) Kim, and E. Anlamlier, “What drives Millennials and Generation Z to adopt cryptocurrency for hotel payments?,” International Journal of Contemporary Hospitality Management, vol. 37, no. 5, pp. 1827–1844, Apr. 2025, doi: 10.1108/IJCHM-12-2023-1936.

I. Mutambik, A. Almuqrin, J. Z. Zhang, and Z. H. Alharbi, “Trust in Cryptocurrency Payments: A Cross-Cultural Analysis of Factors Influencing Adoption,” Journal of Organizational and End User Computing, vol. 36, no. 1, 2024, doi: 10.4018/JOEUC.353910.

W. Quan, H. Moon, S. (Sam) Kim, and H. Han, “Mobile, traditional, and cryptocurrency payments influence consumer trust, attitude, and destination choice: Chinese versus Koreans,” Int J Hosp Manag, vol. 108, Jan. 2023, doi: 10.1016/j.ijhm.2022.103363.

Y. M. Li, J. D. Wu, C. Y. Hsieh, and J. H. Liou, “A social fundraising mechanism for charity crowdfunding,” Decis Support Syst, vol. 129, Feb. 2020, doi: 10.1016/j.dss.2019.113170.

W. Quan, S. Kim, T. B. Hailu, W. Ahmad, and H. Han, “Exploring travelers’ readiness to adopt cryptocurrency payment (vs mobile payment),” Current Issues in Tourism, vol. 27, no. 17, pp. 2797–2814, 2024, doi: 10.1080/13683500.2023.2240474.

E. Belavina, S. Marinesi, and G. Tsoukalas, “Rethinking crowdfunding platform design: mechanisms to deter misconduct and improve efficiency,” Manage Sci, vol. 66, no. 11, pp. 4980–4997, Nov. 2020, doi: 10.1287/mnsc.2019.3482.

R. A. Wismashanti and Irwansyah, “Komunikasi dalam Platform Online Crowdfunding: Tinjauan Literatur Sistematis,” Technomedia Journal, vol. 8, no. 3, pp. 50–63, Nov. 2023, doi: 10.33050/tmj.v8i3.2157.

G. Bi and J. Lv, “Can an early exit mechanism attract more pledges in equity-based crowdfunding? Evidence from China,” Financ Res Lett, vol. 56, Sep. 2023, doi: 10.1016/j.frl.2023.104166.

N. Peng, X. Zhou, B. Niu, and Y. Feng, “Predicting fundraising performance in medical crowdfunding campaigns using machine learning,” Electronics (Switzerland), vol. 10, no. 2, pp. 1–16, Jan. 2021, doi: 10.3390/electronics10020143.

W. Wang, H. Zheng, and Y. J. Wu, “Prediction of fundraising outcomes for crowdfunding projects based on deep learning: a multimodel comparative study,” Soft comput, vol. 24, no. 11, pp. 8323–8341, Jun. 2020, doi: 10.1007/s00500-020-04822-x.

S. Alnıpak and Y. Toraman, “Analysing the intention to use blockchain technology in payment transactions of Turkish maritime industry,” Qual Quant, vol. 58, no. 3, pp. 2103–2123, Jun. 2024, doi: 10.1007/s11135-023-01735-3.

S. Mercan, E. Erdin, and K. Akkaya, “Improving transaction success rate in cryptocurrency payment channel networks,” Comput Commun, vol. 166, pp. 196–207, Jan. 2021, doi: 10.1016/j.comcom.2020.12.009.

J. Park, H. J. Na, and H. Kim, “Development of a Success Prediction Model for Crowdfunding Based on Machine Learning Reflecting ESG Information,” IEEE Access, vol. 12, pp. 197275–197289, 2024, doi: 10.1109/ACCESS.2024.3519219.

K. Eshghi and S. Farivar, “The Addition of New Payment Method and Shareholder Value: Evidence From Cryptocurrency Adoption,” Journal of Organizational Computing and Electronic Commerce, vol. 35, no. 2, pp. 89–114, 2025, doi: 10.1080/10919392.2024.2415746.

J. Du, “How backers’ behavior affects financing performance in agri-food reward-based crowdfunding: The moderating mechanism of initiator characteristics and project attributes,” PLoS One, vol. 19, no. 7 July, Jul. 2024, doi: 10.1371/journal.pone.0305752.

X. Li and X. Shen, “Blockchain Technology-Based Electronic Payment Strategy for City Mobile Pass Cards,” Mobile Information Systems, vol. 2022, 2022, doi: 10.1155/2022/4085036.

Y. Zhou, B. Hu, Y. Zhang, and W. Cai, “Implementation of Cryptographic Algorithm in Dynamic QR Code Payment System and Its Performance,” IEEE Access, vol. 9, pp. 122362–122372, 2021, doi: 10.1109/ACCESS.2021.3108189.

W. Li, D. Yang, and Y. Sun, “Influence mechanism of charitable crowdfunding context on individual donation intention: BASED on the SOR framework,” J Decis Syst, vol. 33, no. 1, pp. 106–129, 2024, doi: 10.1080/12460125.2022.2140908.

X. Gu, Y. Qu, and Z. Lin, “Pricing strategy of knowledge payment products considering copyright supervision in the blockchain technology era,” Kybernetes, vol. 54, no. 3, pp. 1395–1423, Feb. 2025, doi: 10.1108/K-06-2023-1109.

E. Erjiang, M. Yu, and G. Peng, “Intermediation in reward-based crowdfunding: a cash deposit mechanism to reduce moral hazard,” Electronic Commerce Research, vol. 22, no. 4, pp. 1227–1248, Dec. 2022, doi: 10.1007/s10660-021-09462-3.

M. J. Ryoba, S. Qu, Y. Ji, and D. Qu, “The right time for crowd communication during campaigns for sustainable success of crowdfunding: Evidence from Kickstarter platform,” Sustainability (Switzerland), vol. 12, no. 18, Sep. 2020, doi: 10.3390/su12187642.

N. Daskalakis and E. Karpouzis, “The importance of a continuous belief-update mechanism on crowdfunding with financial returns,” Managerial Finance, vol. 48, no. 5, pp. 805–820, Apr. 2022, doi: 10.1108/MF-09-2021-0455.

X. Guo, G. Bi, and J. Lv, “Crowdfunding mechanism comparison if there are altruistic donors,” Eur J Oper Res, vol. 291, no. 3, pp. 1198–1211, Jun. 2021, doi: 10.1016/j.ejor.2020.10.014.

S. Du, J. Peng, T. Nie, and Y. Yu, “Pricing strategies and mechanism choice in reward-based crowdfunding,” Eur J Oper Res, vol. 284, no. 3, pp. 951–966, Aug. 2020, doi: 10.1016/j.ejor.2020.01.021.

W. Tang, W. Wang, G. Fanti, and S. Oh, “Privacy-Utility Tradeoffs in Routing Cryptocurrency over Payment Channel Networks,” Performance Evaluation Review, vol. 48, no. 1, pp. 81–82, Jul. 2020, doi: 10.1145/3393691.3394213.

Published
2025-07-30
How to Cite
Gilar Wahibul Azhar, & Rolly Maulana Awangga. (2025). Digital Payment Adoption in Crowdfunding Platforms: Systematic Literature Review. Journal Informatic, Education and Management (JIEM), 7(2), 276-295. https://doi.org/10.61992/jiem.v7i2.143