Nurhaliza, Vivi Ristanti. THE EFFECT OF LIVE STREAMING AND MARKETING CONTENT ON BUYING INTEREST IN PARIS VARISHA HIJAB PRODUCTS ON TIKTOKSHOP AMONG GENERATION-Z IN BOGOR REGENCY. jiem [Internet]. 2026May18 [cited 2026Jun.9];8(2):188-7. Available from: https://jurnal.stmikiba.ac.id/index.php/jiem/article/view/358