Aditya Halim Perdana Kusuma, Ackhriansyah Ahmad Gani, Muthia Indah Permatasari, Andi Muh Adib Asharil, Muh. Farhan Firman. RESOURCE-BASED VIEW (RBV) AND VALUE CHAIN BASED INTERNAL CAPABILITY ANALYSIS IN MAINTAINING COMPETITIVE ADVANTAGE IN BANKING SERVICES: A CASE STUDY OF PT BANK CENTRAL ASIA TBK. jiem [Internet]. 2026Jun.29 [cited 2026Jul.6];8(2):674-8. Available from: https://jurnal.stmikiba.ac.id/index.php/jiem/article/view/408